Case Study: Website Design for Waddell Engineering Ltd

Client: Waddell Engineering Ltd
Industry: Slab Construction / Engineering
Project Type: Website Design & Development
Scope: 5-Page Custom Website

Overview

Waddell Engineering Ltd is a slab construction business specializing in high-quality slab-on-grade solutions. They needed a website that would present their expertise professionally, drive inquiries, and make it easy for customers to place service orders online.

My Role

I handled the full design and development of the website. The client provided images and brief content, and I created a custom layout, ensuring the website aligned with their brand and communicated their services clearly. I also crafted a strategic layout to guide users toward taking action—whether contacting the team or placing an order.

What I Did

  • Designed a 5-page custom website with a modern, clean layout
  • Created a unique header and footer design for a strong and consistent brand presence
  • Optimized for calls-to-action across all pages, especially on “Order Now” and “Contact Us”
  • Integrated client-provided images to visually reinforce trust and professionalism
  • Ensured full responsiveness across mobile, tablet, and desktop devices

Pages Included

  • Home: Overview of services, value propositions, and trust signals
  • Slab on Grade: Focused service page explaining Waddell’s core expertise
  • Our Services: A detailed list of capabilities to support different project types
  • Contact Us: Easy-to-use contact form and direct communication options
  • Order Now: Streamlined section for customers to submit service requests quickly

Outcome

The finished website provides Waddell Engineering Ltd with a strong digital foundation to support client acquisition. Its clean design, intuitive layout, and clear calls-to-action help guide visitors from interest to action—whether they’re learning about slab-on-grade construction or placing an order.