Debbie Navarro — Independent Web Designer | Custom Websites Since 2012
Index00 — Studio
BasedPhilippines · Remote
PracticeRedesigns & New Builds
Since2012

Custom websites, made the long way, one client at a time.

Most folks I work with don't need their first website — they need their next one. The one that finally fits the business they've grown into (not the one they cobbled together at 2 a.m. five years ago, bless it). So we sit down, talk it through, and quietly rebuild the thing. One designer. Fourteen years of doing this. No agency layers, no project managers playing telephone with your feedback.

Client Client Client Client Client Client
+2.5k

Trusted by 2,500+ clients worldwide

[01] / About01

One designer. Fourteen years. Still learning.

Debbie at her desk Debbie — at the desk

Hi, I'm Debbie. Freelance web designer from the Philippines, working remotely with small business owners all over the place. Most folks come to me with a site that's stopped fitting them — a redesign, a rebuild, or that quiet little relaunch they've been putting off for two years (no judgment — we've all been there).

I'm not a one-stop shop, and I won't pretend to be. I'm one person — a steady pair of hands for the part of your business you keep meaning to get to. When something's outside what I do well, I'll say so, and point you toward someone who's better at it. Honest is faster than fancy.

Whether you're launching the first version of your business or finally rebuilding after years of avoiding it, I'd love to hear where you are. Every project starts with one real conversation — no pressure, no pitch deck, and definitely no upsell.

Based
Philippines — working with clients worldwide
Time zones
PHT · comfortable across UTC−8 to UTC+10
Practice
Independent, founder-led since 2012
Platforms
WordPress · Elementor · Divi · Gutenberg · Beaver Builder · Webflow · Squarespace · Shopify · WooCommerce · Wix · Duda · Weebly · GoHighLevel · Kajabi · Ecwid · Figma → WordPress
[02] / Services02

A short list of things I can help with.

S01

Website Redesigns

The work I do most. We start with what's already there — figure out what's worth keeping, what to rewrite, and what to gently retire. The goal isn't a brand-new website. It's a website that finally fits the business you have now, not the one you had when you signed up for Squarespace.2 – 3 weeksFrom $850
S02

Marketing Sites (New Builds)

A clean, responsive multi-page site (up to 6 pages) that explains what you do without making your visitors do a treasure hunt.1 – 2 weeksFrom $450
S03

Service-based Sites

Booking flows, intake forms, and tidy little portfolios for coaches, consultants, and small practices. Practical, not fussy.2 – 3 weeksFrom $850
S04

E-commerce

Shopify or WooCommerce storefronts with a back-office you can actually operate without crying. I can't promise sales — that's on your product. But I can make sure nothing's in the way of someone hitting 'buy'.3 – 4 weeksFrom $1,400
S05

GoHighLevel — Sites, Funnels & Automation

Website builds, landing pages, and automation inside GoHighLevel — lead capture, follow-up sequences, calendars, the whole back-office plumbing. Set up once, runs while you sleep.1 – 2 weeksFrom $250
S06

Figma to WordPress

You hand me the Figma file. I hand you back a live, responsive WordPress site that looks like it. Clean markup, sensible blocks, easy enough for you (or your team) to edit afterward without an instruction manual.1 – 2 weeksFrom $600
S07

Ongoing Care

Edits, small fixes, the occasional 'something's broken and the launch is tomorrow' email — handled by someone who actually knows your site. Month to month. Never locked in.OngoingFrom $90 / mo
[03] / Milestones03

Some numbers, honestly.

[01] Clients I've worked with
2,500+

Most of them small. A lot of them came back for round two (or seven). A few have become friends, which is the best part.

[02] Years doing this
14+

Since 2012. Long enough to know what actually works — and to be honest about what definitely doesn't.

[03] Kind reviews
1,600+

From clients over the years. Most have been generous to me. A few taught me hard lessons I needed.

Client Client Client Client Client Client Client Client Client
+2.5k

Real people. Real projects. Real results.

[04] / Process04

A simple process. Same shape, every time.

01

A real conversation

We talk about where you are, what you're hoping for, and what's actually realistic given your timeline and budget. If I'm not the right fit, I'll say so on the call.

Week 1
02

Direction

Sitemap, content shape, and an early peek at the home page so you can feel where it's going before we get too committed to anything.

Week 1 – 2
03

Build

I design and build directly on the platform you'll actually use day-to-day. You get a staging link early, and we check in regularly so nothing surprises you on launch day.

Weeks 2 – 3
04

Launch & handover

Final checks, SEO basics, and a proper walk-through so you can run the thing yourself. I stick around after launch for the small fixes — because something always comes up.

Week 3 – 4
[05] / Selected Work05

A few recent projects.

W012025 AssistMate Virtual Assistant Services — Wix website redesign
Wix · Redesign · 2025

AssistMate — Virtual Assistant Services

A 5-page responsive Wix build for AssistMate. Custom homepage flowing through hero, services, and pricing — designed to highlight professional, reliable, and confidential virtual support.

View case study
W022025 Counselling and Psychotherapy Practice — Squarespace rebrand
Squarespace · Rebrand · 2025

Counselling & Psychotherapy Practice

A full Squarespace migration and rebrand for a mental health practice. New 4-page layout, fresh logo, and an earthy, calming palette built to convey trust, warmth, and professionalism.

View case study
W032024 Lennon Publishing — WordPress bookstore redesign
WordPress · Redesign · 2024

Lennon Publishing — Portfolio & Bookstore

A high-conversion storefront for a wellness and history publisher. Custom popup system organizes 34+ distributor links per book into a clean Purchase Hub, with newsletter sync that drives reader retention.

View case study
W042025 Holistic Life Coaching and Therapy — Squarespace redesign
Squarespace · Redesign · 2025

Holistic Life Coaching & Therapy

An 8-page coaching site shaped by the UMS methodology. Supportive flow across Home, Programs, and Sessions — with multimedia and strategic CTAs that invite client transformation and bookings.

View case study
W052024 Devin Scott Holistic Wellness Coach — Squarespace website
Squarespace · Redesign · 2024

Devin Scott — Holistic Wellness

A 20+ page wellness site for Devin Scott. Calming layouts paired with full Acuity Scheduling integration for seamless session bookings — a complete, user-friendly digital presence.

View case study
W062024 EuroBridge European Relocation Advisory — WordPress redesign
WordPress · Redesign · 2024

EuroBridge — European Relocation Advisory

An 11-page redesign for a UK boutique advisory firm. 100% responsive with a 90+ PageSpeed score, strategically placed trust signals, and optimized CTAs that guide visitors toward consultations.

View case study
W072024 Veteran-Owned Dog Training Franchise Portal — Duda multi-location redesign
Duda · Redesign · 2024

Veteran-Owned Franchise Portal

A central portal for a veteran-owned dog training franchise across the US and South Africa. Supports 40+ active locations with structured pages, integrated search, and a streamlined FAQ system.

View case study
[06] / Client Notes06

Kind words from people I've worked with.

01/05
[07] / Questions07

Questions I get a lot, answered honestly.

The things most people want to know before reaching out. If yours isn't here, just ask — there's no such thing as a silly question.

Average response·< 1 business day
One designer · one project at a time · replies within a business day

Let's talk about the
website you've been putting off.

Tell me what isn't working — the dread when you share the link at a networking event, the contact form that never fires, the design that just doesn't feel like you anymore. I read every message myself and reply within one business day. No pressure, no pitch deck, no fake urgency.