01
Choose a type
Local business, organization, FAQ page, article or product.
10 seconds
Free tool · Schema markup
Free schema markup generator.
Build clean JSON-LD for local businesses, organizations, FAQ pages, articles and products. Fill in the form, copy the code and paste it into your site. It runs in your browser, and nothing you type is sent anywhere.
1 · Choose a type
2 · Fill in the details
Your JSON-LD
Where does it go? Paste the whole block into the
<head> of the page it describes, or into a Custom HTML block or your SEO plugin's schema box. Then check it with
Google's Rich Results Test or the
Schema.org validator.Runs in your browser. Nothing you type is stored or sent.
How it works
Four steps. No signup.
02
Fill in the details
Required fields are marked. Use the example button to see a finished one.
3 minutes
03
Copy the code
The output updates as you type and shows anything still missing.
Instant
04
Paste and test
Add it to the page's head or your SEO plugin, then check it with Google's Rich Results Test.
5 minutes
Questions
Schema markup questions, answered.
Straight answers about structured data. If yours is not here, send it to me directly.
What is JSON-LD?
JSON-LD is a block of structured data placed in a page. It tells search engines what the page is about, such as a business with an address and opening hours, an article with an author, or a product with a price.
Which schema type should I use for my business?
Use LocalBusiness, or its closest subtype, if customers visit you or you serve a specific area. Use Organization for a company without a physical location. Keep the details identical to your Google Business Profile.
Does schema markup improve my rankings?
Not directly. It helps search engines understand a page and can make it eligible for rich results, which often earn more clicks. Rich results are never guaranteed.
Where do I paste the code?
Into the head of the page it describes, a Custom HTML block, or the custom schema box of an SEO plugin such as Yoast, Rank Math or All in One SEO. Add each type only to the page that matches it.
Will this clash with my SEO plugin?
Plugins often print their own Organization or WebSite schema. Avoid adding the same type twice to one page, and check the page with Google's Rich Results Test after you add the code.
Does Google still show FAQ rich results?
Since 2023 Google shows them only for a limited set of well-known government and health sites. The markup is still valid and describes your content clearly, but do not expect expandable FAQs in results.
Free tools, plus a free website audit
Want help with the rest of your website?
These tools are free to use. If your site needs more than better markup, I design and build custom websites for small businesses, and I offer a free audit that shows you what to fix first.