01
Discovery
We talk through your products, customers and how you want to run the store, and choose the platform.
Week 1
Ecommerce Website Design
Ecommerce website design for a store you can actually run.
A store that looks good but confuses customers, or that you can't manage without a developer, isn't doing its job.
I design and build Shopify and WooCommerce stores with a clear shopping path, a fast storefront and a back office you can run yourself, so you can spend your time on products and customers.
[01] / The Problem01
Most stores lose sales before checkout.
Shoppers decide quickly. Small frictions, repeated across a store, add up to abandoned carts and lost customers.
Confusing navigation
Products are hard to find, so visitors leave before seeing what you sell.
Slow product pages
Heavy images and scripts slow pages down, especially on mobile.
Weak product presentation
Thin descriptions and inconsistent images make products feel less trustworthy.
A checkout that puts people off
Too many steps, surprise costs or unclear policies at the last moment.
A store only a developer can update
Adding a product or changing a price shouldn't need an invoice.
Poor mobile experience
Most shoppers browse on a phone. A store not built for that loses them.
[02] / What You Get02
A store built to sell and to be managed.
01
Custom storefront design
A design built for your brand and products, not a theme with your logo added.
02
Shop and category structure
Collections and filters organised the way your customers look for things.
03
Product pages that convert
Layouts for images, details, variants and calls to action that make a decision easy.
04
Cart and checkout setup
A clear path from cart to checkout, with payments, shipping and tax configured.
05
Mobile-first build
Designed for phone shoppers first, then scaled up.
06
SEO groundwork
Titles, descriptions, headings and image optimization so products can be found.
07
Products added to get you started
A first set of products set up so you can see how it all works.
08
Training and handover
A walkthrough of the back office: adding products, orders and updates.
[03] / Platform03
Shopify or WooCommerce? Choose by how you work.
Both are excellent. The right one depends on the size of your catalogue, your budget for running costs and how much control you want.
Hosted · Simple to run
Shopify
A fully hosted store platform. Hosting, security and updates are handled for you, and the back office is built for people who want to sell without technical upkeep.
Best for
- Owners who want the simplest day-to-day management
- Stores that want to launch and grow quickly
- Selling across social channels and marketplaces
- Not wanting to manage hosting or updates
Keep in mind
Shopify charges a monthly subscription and app fees, paid directly to Shopify, and design freedom sits within its theme system.
WordPress · Full control
WooCommerce
An ecommerce plugin on WordPress. You own the whole install, with wide flexibility over design, content and functionality.
Best for
- Sites that combine content and a shop
- Owners who want full control and ownership
- Custom product types or unusual requirements
- Avoiding a platform subscription
Keep in mind
You are responsible for hosting, updates and security. I can look after this with the managed hosting add-on.
Not sure which?
Tell me what you sell, how many products you have and how you want to manage the store. I'll recommend one, and say why.
[04] / Process04
From idea to open for business. No surprises.
02
Structure and design
Store structure, product page layout and homepage design, shared for your feedback early.
Weeks 1 – 2
03
Build and set up
The storefront is built, products added, and payments, shipping and tax configured.
Weeks 2 – 3
04
Test and launch
Test orders, mobile checks and final tweaks, then launch and a walkthrough of your back office.
Weeks 3 – 4
Typical timeline: 3–4 weeks
A repeat client
"Like so many, I am a repeat customer of Debbie's. I couldn't be more pleased with Debbie's development, creativity, and delivery of my project. Debbie went above and beyond again!"
[05] / Pricing05
Ecommerce website investment.
Starting at
$1,400
Ecommerce Website
The price depends on the number of products, how they are structured and any custom features. I give you one fixed quote before I begin.
- Custom storefront design
- Shop, category and product page templates
- Cart, checkout, payments, shipping and tax setup
- Starter products added
- SEO groundwork and image optimization
- Handover training and post-launch support
Transparent pricing
Stores start at $1,400, with a fixed quote based on scope. No hidden fees.
Keep it running
Ongoing Support
From $90 / mo
Ongoing
Reliable help with updates, improvements and technical fixes, from someone who already knows your store.
Ask about supportHosting · Add-on
$25
per month · or $250/year (save $50)
Managed WordPress hosting for WooCommerce stores: daily backups, security monitoring and updates.
Ask about hosting[06] / Questions06
Questions you might have.
Everything you need to know before we work together. If yours isn't here, ask me directly.
Average response·< 1 business day
How many products are included?
It depends on how they are structured. Simple catalogues are quick; large ones with many variants take longer. I scope it in your fixed quote and set up a first batch so you can add the rest.
Can you migrate my existing store?
Yes. I can move products, categories and content from another platform, and set up redirects to protect your search visibility. For WooCommerce stores, see my WordPress design approach.
Which payment methods can I accept?
Whatever your platform and country support, such as cards and PayPal. I configure payments during the build.
Can I manage products and orders myself?
Yes. That's the point. I walk you through adding products, managing orders and making updates.
Who pays for Shopify or hosting?
Platform subscriptions, apps and hosting are paid by you directly, so you own the accounts. My fee covers the design and build.
Do you offer ongoing support?
Yes, from $90 a month, or just an email when you need a quick fix. You're never locked in.
How do payments work?
Securely via PayPal or invoice, typically 50% to start and 50% on launch, agreed in writing before I begin.
Ready to start selling
Let's build a store that sells
Tell me what you sell and how you want to run your store. I'll recommend a platform, scope the build and send you one fixed quote.